About this course
HOW CAN YOU BRING PRODUCTS TO MARKET THAT YOUR CUSTOMERS LOVE IN A WAY THAT IS MORE EXPEDIENT AND MORE EFFICIENT?
Product Management is the role of overseeing the product lifecycle and creating and advancing the product strategy – carefully balancing concerns between market conditions, business strategy, and tactical delivery. Effectively managing a product requires you to embrace the needs of all three to add value to your organisation, your stakeholders, and most importantly, your customers.
In our Product Management course you will build an understanding of the product lifecycle and how to manage the product through its phases. You will learn how to bring the customer voice, competitive analysis, market trends and other knowledge into the organisation to drive better business decisions. You will gain new techniques for communicating your product vision and roadmap as well as a toolkit to deliver better products.
What you will gain
This is an ICAgile accredited course: ICAgile Certified Professional - Product Management (ICP-PDM) is granted on the successful completion of this course. This certification is part of the ICAgile Product Management Track along with our Agile Product Ownership course.
This course will contribute 14 PMI® professional development units (PDUs) towards your chosen certification (7 Ways of Working and 7 Business Accumen).
What you will learn
- Analysing a product across the adoption curve and the product lifecycle.
- Describing how a product can be positioned to meet market, customer, and organisational needs.
- Preparing a validating a product strategy.
- Building an outcome-oriented product roadmap.
- Building a low-fidelity prototype and how to collect and respond to feedback.
- How to write a hypothesis and how to run and measure experiments.
- How team composition changes as the product changes, scales, and moves through the product lifecycle.
What you need
This is an advanced Agile course designed for senior leaders and people. To get the most out of this course, you will need to have completed formal agile fundamentals training such as our Agile Fundamentals or Business Agility Fundamentals courses and have at least 6 months’ experience working in an agile team. It is highly recommended that you also complete our Agile Product Ownership course to understand product delivery at the team level.
This course is great for
- Product Managers who want to build their skills around the strategic direction of products and services that will meet their customers’ needs.
- Product Owners, Directors of Product, Business Owners and senior leaders who want to increase their understanding of leadership in the product space.
- Anyone interested in developing product delivery and strategy skills to understand customers better and deliver winning products that align with your organisations purpose.
Topic covered
Product Characteristics
- Product Defined
- Types of Product
- Products and Outcomes
- Product Lifecycle
- Product Adoption Curve
Identifying Product Ideas
- Market Analysis
- Business Drivers
- Research
- Product opportunity Assessment
Product Strategy & Design
- Vision
- Design Approach
- Understanding Customers
- Metrics that Matter
- Ethical Products
Experimenting and Building
- Prototypes and Storyboards
- Hypotheses and Experiments
- Iterating on Feedback
Product Planning and Roadmaps
- Products and Stakeholders
- Idea Filtering
- Outcome-Oriented Roadmaps
- Slicing the Product
Product Organisation Ecosystem
- Product Organisation Mindset
- Product Teams
