Course Detail Shape

Product Ownership

Empower your product development with essential Product Owner skills. Learn to align vision with strategy, guide development teams, and deliver maximum business value in an Agile environment.

About this course

HOW DO WE ENSURE THAT THE RIGHT PRODUCT IS BUILT IN THE RIGHT WAY TO MOST EFFECTIVELY SOLVE THE RIGHT BUSINESS PROBLEM?​

Agile delivery teams need an empowered Product Owner that has a clarity of vision, alignment with organisational strategy, an understanding of the development process and the ability to communicate with a wide variety of stakeholders.​

Our Agile Product Ownership course will provide you with the techniques and tools to become an effective Product Owner equipped to guide product development and lead value delivery teams. This course focuses on how to deliver business value and ensure product fit demonstrating practices that work in an agile development process.​

You will leave with the required tools and approaches that will enable collaboration with teams and stakeholders to identify the most important aspects and features of a product or initiative.​

What you will gain

Accreditation Logo

The ICAgile Certified Professional – Agile Product Ownership (ICP- APO) certification is granted on the successful completion of this course. This certification is part of the ICAgile Product Management Track along with our Product Management course.

This course will contribute 14 PMI® professional development units (PDUs) towards your chosen certification (4 Power Skills and 10 Ways of Working).

What you will learn

  • The skills and behaviours for Product Ownership including developing relationships, making valuebased decisions and creating shared understanding.
  • The importance of starting with why and identifying value.
  • Product discovery and planning techniques including understanding the customer, design thinking and product roadmaps.
  • How to support the launching and landing of products and assess value delivered.

What you need

it is recommended that participants have a foundational knowledge of agility through formal training like our Agile Fundamentals course and have at least 6 months of experience working in an agile team.​

This course is great for

  • Product Owners, Product Managers and Product Leaders or equivalent who want to build their skills in relation to product and value delivery to support Agile teams.​
  • Business Analysts, Subject Matter Experts, Product Champions and team members who are interested in becoming or supporting the Product Owner role.​
  • Anyone interested in seeking a better understanding of product concepts and practices and maximizing value.​

​Topics Covered

Product Ownership Defined​

  • Value Focused Delivery Team​
  • Role Scope​

Product Vision & Value​

  • Linking Strategy to Delivery​
  • Start with Why​
  • Stakeholders & Customers​
  • Initiative Canvas​
  • Opportunity Pitch​
  • Understanding & Identifying Value​
  • Success Tradeoff Sliders​

Discovery: Defining Products​

  • Facilitating Continuous Collaboration​
  • Design Thinking​
  • Understand the Customer​
  • Ideation​
  • Prototypes​
  • Experiments & Metrics​

Product Planning & Roadmaps​

  • Building a Roadmap​

Product Backlog & Prioritisation​

  • Qualitative & Quantitative Prioritisation​
  • Minimum Viable Product​
  • User Story Mapping​
  • Splitting Work​
  • Agile Risk Management​

Deliver & Operate: Launch & Land Products​

  • Elaboration with Examples​
  • Communications Roadmap​
  • Assessing Value Delivered​
  • Definition of Done​
  • Capturing Customer Feedback​
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